Everybody has heard about e-commerce and shopping online has become a fashion and a necessity. The convenience of shopping 24/7 from any location with a wide choice available at low prices are some of the benefits. Considering the population of India that stands at 1.3 billion, one can imagine the mighty online market that exists. It is only getting bigger and better with advanced technology and greater online security. E-commerce portals are numerous and cater to different markets like B2C and B2B, C2B, and C2C.
Global Institute of Business Studies, a reputed b school in Bangalore, is vigorously pursuing BBA and PGDM programs and attracts students from all over the country and nearby countries abroad. The best B school in Bangalore realizes the importance of e-commerce along student career paths, and internships and placements ensure the best job opportunities for the boys and girls. Campus to career is a significant jump that students dream about.
Diverse areas of the e-commerce sector
In a world of specialization, you first need to get a bird’s eye view of the industry before choosing one area. Would you be interested in the arts or the management aspect? Financial, technical, and marketing duties are other aspects of e-commerce employment.
- Artistically speaking, UI/UX and creativity in designing
- A product manager requires managerial skills
- A content person would need writing skills
- Dealing with stakeholders, marketing and logistics would require financial skills
- Software skills are on top of the technical workers
- Marketing methods and strategies are compulsory for visibility
Among the specializations offered at GIBS are some of these areas like marketing and finance, international business and information systems. Banking and insurance, retail and supply chain management along with small business management and entrepreneurship are some further areas of research. Though e-commerce may seem to be overwhelming at first glance due to size and complexity, breaking it down into segments reveals the endless possibilities. Give it deep thought if genuinely interested and plan a dynamic career accordingly. The top 10 PGDM colleges in Bangalore encourage student interest in e-commerce because of infinite opportunities. Don’t forget the tough competition!
5 Important e-commerce sectors
Online retail and marketing organizations are busy buying and selling goods, whether furniture or garments, cars or houses.
Travel, food and accommodation, ticketing for flights and trains, buses and cabs offer a mighty market.
Education online is developing in significant dimensions, and students, teachers, and parents are genuinely interested.
Classified columns like in newspapers help people to find anything they want, whether shopping or jobs.
Hyper-locals is booming, which is combined apps and GPS systems that generate lots of jobs.
5 Essential skills for success in the e-commerce sector
The top 10 AICTE approved PGDM colleges in Bangalore include the principles of e-commerce in their academic programs.
CONTENT MARKETING and Writing
Online communication excellence is the greatest challenge and covers almost everything that can be achieved. Whether it is website writing like blogs and product descriptions, good writing will reach very far across that vast online world. Bright and exciting literature that sells ideas or products is essential, and we see it all the time in the media.
DESIGNING and BRAND BUILDING
Graphics and logos, symbolism and videos, images, and text work together to develop a brand. The impact on the audience in a campaign matters so much in selling success. The customers receive the messages and how they respond is the result of intelligent and artistic marketing supported by technical skills.
Data Collection, Testing, and Development
Collecting data is a big business now with all the technical tools, and aids understanding generates awareness and helps marketing. Google Analytics and other software help to prepare reports. Optimize and other testing systems will benefit the knowledge of the strengths and weaknesses of email reports or selling statistics. HTML and CSS would help the development of code in marketing systems. Technical aspects and coding are crucial skills.
The 2-year full-time AICTE approved PGDM program covers such topics in teaching practices.
Advertising and Visibility
Many channels of advertising have opened up today in several media forms, and some of them are mobile advertising and video commercials. Social media and SEO are others. Company sales and profits primarily develop from the visibility effort, and paid advertising is compulsory. Aiming for effective ROI and using all the technical and artistic magic are some approaches that pay well.
Automation and Search Engine Optimization
Managing marketing automation processes well would bring huge returns. Automation brings many benefits like reducing marketing expenses, improving the shopping experience, and increasing sales. Identify the marketing automation tools relevant to the particular business and work hard on them.
By search engine optimization, we mean the design of the website to cater to the demands of the search engines crawlers to index. Avoid fake content and curtail malpractices.
Best Management Institutes with Placements in Bangalore will launch your professional career with a good company at the end of the course.