Entrepreneurship Club at GIBS explores the future at TYCOON – 2K19

Entrepreneurship Club at GIBS explores the future at TYCOON – 2K19

Global Institute of Business Studies at Bannerghatta, Bangalore, owes its tremendous success partly to the faculty and the students. Guided by the concerned senior staff, the numerous Clubs and Committees have been providing ample opportunities to translate bookish theories into practice. Starting with multimedia classrooms, seminars, workshops, and guest lectures, it is onwards into an exploratory world of business learning.

The best B school in Bangalore knows a few valuable secrets of the business world through the network of affiliations and company connections that provide internships and placements each year. Mentioning only a few of the many learning opportunities according to particular fields of interest, Gardening Committee, Maintenance Committee, Library Committee, Sports & Fitness Committee, Communications Club, and Human Resources Club are a few of those ventures.



With TYCOON – 2K19 (Driven to be Entrepreneurs), it should be a systematic accumulation of business-worthy ideas gathered in face-to-face discussions and brainstorming by the dynamic boys and girls.
BRAND RACE with Dr. M. Ramesh Kumar

On 8 May between 2-4 pm, an investigation into branding will keep the students busy. Megabrands that rule our business lives may be common enough, but how are brands built? The brand-building formula will be studied and implemented in a series of steps to ensure visibility and motivate public loyalty and affinity for a brand. Start-ups have an advantage in starting from scratch. It is often found that an older brand requires updating and advertising strategies to bring new blood into the campaign. Since this is exactly the kind of duties brand managers are busy with, GIBS students have much to learn.


RURAL-Le-CARTE with Dr. M. Soumya

Marketing plans for rural products are the thrust in this session on 9 May between 10 am to 1 pm. While urban areas present the most opportunities for study and work, it is often said that India resides in the villages. That is true because the vast majority of the population lives in rural areas and food is grown there. Rural industries should be promoted and handicrafts should explore bigger markets.

When the villages are happy, the nation would be at peace.
Reaching technology to the rural areas and branding and sales strategies for certain products would be on the agenda. A list of products would be provided and the chosen ones would be developed in terms of branding and sales strategies. If technology and the internet along with mobile phones reach rural areas as they are now doing in India, the task would be so well facilitated.



If there is something about business everybody knows about and understands today, it is e-business. On 9 May, from 2 to 4 in the afternoon, E-BIZ will be the agenda. Bangalore is well known for many enterprising start-ups that have reached big time very soon. How did they do it? Some light would be thrown during this challenging session. The top 10 PGDM colleges in Bangalore require such dynamic sessions to stay alive and find inventive ideas.

Businesses commence with a website and will probably need an app too. A physical store, in addition, would be a blessing. Participants will create the website and then plan strategies to boost the business. It is a formula that works for most businesses but it cannot be a ‘one size fits all’ thinking. Originality and creativity with research into the product or service would be needed.


50 KA FUNDA with Mr. M. Girish Babu

The virtual world and digital currencies are very much an essential part of the current technology craze. Though we can see many mighty advantages of having the internet around, it does contribute to mental tensions, addictions, and a world of nasty crime. Imagine having a currency of Rs. 50. On 10 May, between 2 and 5 in the afternoon, the students will play some entrepreneurship games. Beginning with that capital of Rs. 50, the task is to set up a product or service-based business and explore avenues for development.

Will it be possible? How, when, and where? Business history tells of many individuals who suffered hunger and homelessness but finally succeeded in setting up business empires. How did they succeed? Was it passion alone, divine luck, or sheer grit? Perhaps we will find some answers. Study at the top 10 AICTE-approved PGDM colleges in Bangalore to develop business careers.

On 10 May, between 11 and 1 in the morning, it is time to tell stories of successful businesses. We learn from each other and successful entrepreneurs become a guiding light for potential business managers of the future who are growing their wings at GIBS. Patience and perseverance, the right decisions and teamwork, powerful leadership, and dedication are some sterling approaches. The 2-year full-time AICTE-approved PGDM program teaches so much and more.


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