From Marketing to Finance: A Closer Look at the Dynamic BBA Subjects from GIBS

From Marketing to Finance: A Closer Look at the Dynamic BBA Subjects from GIBS


GIBS Business School offers a fantastic BBA program that helps students with the necessary skills and knowledge to learn and grow in the dynamic world of business.


Introduction: GIBS Business School – A Premier Institution

GIBS Business School, located in Bangalore, is renowned for its high-quality education and industry-oriented programs. Accredited by UGC, AICTE, and AIMA, GIBS offers a range of courses, including BBA and PGDM, with admissions currently open for the year 2023. The institute has achieved significant recognition, ranking 5th among emerging business schools in India and 9th for BBA placements. With a student-faculty ratio of 25:1, GIBS ensures personalized attention and a conducive learning environment.


The Significance of BBA Specializations

Specializing in a particular area of business during your BBA degree can significantly enhance your career prospects. BBA Subjects at GIBS recognizes the importance of specialization and offer students the opportunity to choose from various specializations, including marketing and finance.


Exploring BBA Subjects at GIBS

At GIBS, the BBA Subjects & curriculum is designed to provide students with a comprehensive understanding of various business aspects. Let’s delve into the key subjects covered in the marketing and finance specializations.


Marketing Subjects

Marketing plays a pivotal role in driving business growth and establishing a brand presence. BBA Subjects at GIBS offers a range of marketing subjects to equip students with the necessary skills to excel in this field.


Principles of Marketing

This subject forms the foundation of marketing knowledge. Students learn about the fundamental concepts, theories, and practices involved in creating and delivering value to customers.


Consumer Behavior

Understanding consumer behavior is critical to developing effective marketing strategies. In this BBA subject, students dive into psychological and sociological factors that may influence consumer decision-making processes.


Brand Management

Building and managing a strong and transparent brand is essential for long-term success. Through this specific BBA subject, students will be able to learn the art of brand creation, brand positioning and more.


Digital Marketing

In the digital world, digital marketing has become a important component of any marketing strategy and processes. This BBA subject explores various digital marketing channels and methods, such as social media, search engine optimization, copy writing and more.


Finance BBA Subjects

As we all know finance is the backbone of any business. GIBS offers a range of finance subjects to help and guide students with the knowledge and skills required. Through this students can make good decisions.


Financial Accounting

Financial accounting is a process of recording, summarizing, and analyzing financial transactions in order to keep a s track of the transactions happening and the growth of an organization or company.


Corporate Finance

Corporate finance focuses on managing the financial resources of a company. Students learn about capital budgeting, investment decisions, and risk analysis in this BBA subject.


Investment Analysis

Investment analysis involves evaluating investment opportunities and assessing their potential returns. This subject equips students with the skills to make informed investment decisions and manage investment portfolios.


Risk Management

In an increasingly uncertain business environment, risk management is of utmost importance. This subject covers the identification, analysis, and mitigation of various types of business risks.


The Practical Approach of GIBS

GIBS Business School emphasizes a practical-oriented approach to learning. Along with theoretical knowledge and skills, students are encouraged to engage in extracurricular activities, internships, and real-world projects. This positive action shows that graduates are well-prepared to handle the challenges and grow forward.


Career Opportunities for BBA Graduates

A BBA degree from GIBS opens up a world of exciting career opportunities. Graduates can explore diverse roles in marketing, finance, human resources, and other business domains. With GIBS’s strong industry connections and excellent placement record, students have access to top companies and attractive job prospects.



GIBS B – School offers comprehensive BBA subjects & program which prepares students for their successful careers in marketing, finance, and other business domains. With a practical approach, industry connections, and knowledgeable faculties, GIBS makes sure that students receive overall well-rounded education.


Frequently Asked Questions

Yes, GIBS provides scholarships and financial assistance based on entrance exam scores and achievements.

GIBS offers specializations in various fields such as Human Resource Management, Marketing Management and Finance Management. These specializations provide the students with focused and advanced knowledge and expertise.

GIBS emphasizes practical learning through internships, real-world projects, and participation in extracurricular activities. This approach equips students with hands-on experience and enhances their employability.

GIBS maintains a student-faculty ratio of 25:1, ensuring personalized attention and a conducive learning environment.


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