A phenomenally designed product without marketing is nothing more than a generic commodity with a narrow number of buyers. Marketing is a tool that is utilized by organisations to propel the product into a brand. It provides the product with a specific identity, augments adoption and conversions which in turn create a loyalty base.
The concept of Marketing is a rather broad one. It majorly carries the responsibility of driving sales and create a brand that resonates well with the customers. In the Global marketplace, companies are subject to immense competition and rapid changes that are induced due to the internet. Marketing entails a plethora of activities that work towards the satisfaction of the customer and establish long term relations with them. It enables not just brands but also, individuals to hold a certain power over the general public. To gain this power, a PGDM in Marketing is all you need!
The programme especially focuses on how important marketing is & its role in the structure of an organisation’s functions. As a student, you will learn everything about the modern business world. PGDM in Marketing encompasses multiple aspects of Advertising, Marketing Management, and Marketing Research. It also emphasizes on the strategic role of e-commerce which has considerably improved marketing as a function at organisations.
Here are some reasons why should choose to pursue a PGDM in Marketing:
Grooms and Hones Essential Skills
A PGDM in Marketing imparts managerial training which will influence you thinking and empower you to succeed at work even during times of pressure and deadlines. It will groom you to transform into a highly creative and focused marketing professional. The course hones your decision making and problem-solving skills along with personal growth and leadership abilities in a marketing environment.
Offers Opportunities to Progress and Develop
There are two main domains that the marketers can choose to pursue viz the client side and the agency side. If you choose to pursue the client’s end, you will work in the marketing department of businesses, non-profit organisations or public sector departments. Choosing the agency way of work would mean working for a business (agency) that offers marketing and advertising services to other businesses. As a client servicing marketer, you are likely to assist in marketing by helping out with multiple tasks of the entry level. Later, you could go on to become a marketing coordinator and if your employer company sells products then you will work alongside product designers and product managers. As you progress through, you can become one of the department head honcho like marketing manager or director.
Working on the agency side can offer exciting multiple opportunities in various different domains like public relations, market research and even, project management. These roles also come with their own range of progression levels. For people who possess strong management, financial, and negotiation skills, there are designations like media buyers and account managers.
Much needed in All Businesses and Industries
In today’s global business landscape, every organisation, commercial and public, needs marketing. In fact, the business’ success depends on the quality of marketing that it indulges in. From a financial firm and government departments to fashion retailers and charity organisations, each one of them requires good marketing strategies and tactics that sell their services and goods.
With the application of your marketing knowledge in any domain or industry, you can become a key player in the success of any company.
Allows You to Explore Your Creativity
If anything, marketing has to constantly evolve, remain fresh, and stay updated with the current trends. The messages that are put out during marketing need to be refreshed from time to time to remain interesting and stand out in the noise of messages by the competitors.
You will have to continuously work at finding innovative ideas to approach a problem and find its solutions. As a marketer, you will be expected to think out of the box and complacency has no place in the marketing scene. There are very few jobs in the world that have creativity and innovation at its hinges, the way marketing does.
You will be able to use your creativity in a number of ways like developing the big picture of marketing strategies to the minute details of what the creatives should entail.
The massive response and success of a campaign that will transform the identity of the company and bring in fortunes will offer you satisfaction like no other profession does.
If you have the knack and the forte, the domain is filled with ample opportunities for both behind the scenes and front-line roles which are progressive and always on the verge of constant evolution. Pursue a PGDM in Marketing and witness the colors of success that it brings along.