Management studies, today, is amongst the most popular post-graduate programs in India. Several educational organizations offer a two-year course known as Post Graduate Diploma in Management (PGDM) program or a Masters in Business Administration (MBA).
Even though both programs follow diverse approaches, the course content usually deals with similar theories. However, with shifting business models and economic trends in the current past, the traditional areas of focus, namely marketing, finance, human resources or marketing, may not always be sufficient.
To keep pace with changing scenarios and trends, top b-schools in India are introducing innovative courses. These emerging programs deal with some crucial areas of management.
Here are some such PGDM courses/programs that are gaining momentum:
Management and analytical skills are vital to policymaking and implementation of those policies. With economic development and welfare objectives seeping in, it is the Public Policy program that is becoming more relevant.
The Public Policy and Management is a multidisciplinary course that addresses challenges of policy innovation, the relationship between industry and government, governance for public service delivery and social policy through high-quality academic research and teaching for policy analysis and programme evaluation.
The tailored coursework allows students to engage in policy analysis and understand the nuances of multi-level interaction between business, society and the government in the national and international environment.
The program also aims to develop leaders for tomorrow who can discuss the increasing complexity of issues of public policy and management by interweaving concepts and tools from various social science disciplines.
International Business & International Marketing
With the Indian economy’s expanded interaction with global business markets, expertise in international models is essential. It is equally necessary to build a global platform for products and services.
As a result, a growing number of management colleges are beginning to offer this specialization. PGDM with a specialization in International Business or Marketing gives the requisite tools and knowledge to compete in the global business market.
Students learn about international business management structure, strategic operations, practices as well as other aspects that impact the foreign markets. The course is designed to develop the resources and capabilities of managers in the global economy.
It comprises of elements such as trade policy, strategic alliances, exporting, globalization, foreign direct investment, strategies of international firms and international management, including cross-cultural and global human resource management.
The exceptional growth of innovative information technology in India has created an immense potential for Indian businesses. However, practical management skills are essential to utilize this. That is why a higher degree management program in IT is viewed as an excellent medium to offer the required knowledge source and skills in the field.
Many management aspirants in India are also budding entrepreneurs, hoping to venture into their businesses. A PGDM that focuses on entrepreneurship equips them with all the necessary skills they may need to turn their ideas into practical business strategies.
An entrepreneur is a person who is armed with a conceivably good business idea and strength to take risks for starting a new venture.
An entrepreneur is an innovator, risk-taker and an organizer. Some people are born entrepreneurs endowed with the needed skills to give wings to their ideas. They have their intelligence, communication skills, vision, creativity and passion that enables them to launch and sustain successful companies.
We are already aware of the success stories of entrepreneurs such as Larry Page and Sergey Brin (Google), Steve Jobs (Apple), and Kiran Mazumdar Shaw (Biocon). They started their ventures from the ground level and today inspire millions of youngsters to choose entrepreneurship over conventional careers.
Specific skills are required to be honed, along with training and practical knowledge sharing. A course in Entrepreneurial management equips aspiring entrepreneurs with a background to tackle aspects of a small business or entrepreneurial endeavour.
A PGDM in entrepreneurship management helps cultivate the right set of skills required to sustain a successful business enterprise.
The lack of social entrepreneurship and regional imbalances has created a vicious cycle in rural India. The rural management program enables students to learn to generate leadership amongst underprivileged rural communities. The aim is to create developmental strategies using existing resources.
Rural management includes the application of management principles to the agricultural sector. It entails planning, controlling and organizing cooperatives and related organizations within the field of agriculture.
A higher degree in rural management develops students to acquire challenging responsibilities in developmental organizations. They’re prompted to go to rural areas, interact and stick with villagers as a neighbourhood of their fieldwork. An organizational internship gives aspiring students a hands-on experience of working during a rural setup.
Many such innovative and notable specializations have been included as a part of post-graduate programs across India.
Whether through a two-year PGDM or an MBA, you can now choose from a diverse set of management specializations and assure your journey to meaningful, corporate success.