CIC Model – Corporate is Customer

The CIC (Corporate is Customer) Model is a transformative approach to education and training, positioning corporations as primary customers. In this paradigm, educational institutions like GIBS view their faculties as the machinery, geared to equip and refine students, who are seen as the products. These ‘products’, once honed and polished, are then presented to corporations. GIBS places its highest focus on corporates because they are not just recruiters but customers, investing in the form of fees. Recognizing this dynamic, GIBS ensures that its curriculum, training, and offerings are tailored to meet the evolving needs and expectations of the corporate world, guaranteeing a premium, industry-ready product.