International Conference
ABOUT GIBS
Global Institute of Business Studies (GIBS) is where talents are nurtured, ambitions cherished, ideas shared & dreams fulfilled.
An institute of international standards, we have been recognized as one of the top business schools in India. We have achieved this status of distinction by pioneering refined quality of learning, moral upkeep and intellectual support across the all-encompassing span of advanced education in India.
As envisioned by our founders, we strive to transform our students into leaders of the future by providing innovative and globally accepted programs in a congenial atmosphere. Our programmes are designed for individuals who endeavor to contribute to the sustained development and inclusive growth of the nation and the world at large. We create leaders imbued with a spirit of innovation and entrepreneurship.
ABOUT THE CONFERENCE
From being in closed office cabins to taking a chair of CEO or senior leadership position, the functions of HR & Marketing and finance have come a long way and driving strategic growth aligning with technology & business leadership. In the past few years HR & Marketing have gone through dynamic shifts in their roles, functions and overall impact in shaping business organizations. The business organizations are also changing themselves to adapt to the new technological changes, and redefining their growth plans. Adaptability and relevance are the buzz words in these functions that help the organizations to enhance their chances of surviving in the new era. The art of harnessing the available resources, to drop obsolete methods and implement new technologies such as Analytics,Digital Labour, Machine Learning & Artificial Intelligence is the new mantra. In today’s VUCA business world the role of Academia, Research fraternity and the Industry is to preempt and prepare all the stakeholders on trends that impact the business world and equip everyone with well researched, data-based solutions/approaches – well deliberated and documented to face these challenges with pragmatism. With this backdrop, GIBS School, Bangalore is conducting a One Day International Conference with the theme ‘‘Industry 4.0’’
OBJECTIVES

To provide a platform for policymakers, practitioners, academicians, researchers, and students for intellectual discourse and for presentation of their ideas, research and innovative practices.

To be a platform for fostering exchange of thoughts between practicing HR managers, Finance managers, Marketing managers and academicians.

To understand the changing role of HR Finance & Marketing in the current business scenario.
GUIDELINES FOR MANUSCRIPT PREPARATION
- Only original and unpublished work is sought
- Papers must be based on themes and sub-themes of the conference
- Papers must be between 3,000 and 5,000 words in length title of not more than 15 words should be provided
- A maximum of three co-authors may be a part of one research paper
- An abstract of not more than 300 words should be accompanied. It must indicate study period, sample, research questions, methodology, findings and conclusions/implications
- Text should be printed in Times New Roman with Font Size 12, typed in 1.5 line spaces, A4 paper layout with standard margins (2.54cm on all four sides)
A Full-length paper should follow the structure given below:
- Introduction: Should contain problem statement or research questions and how paper is organized
- Literature Review: Enough relevant, past and recent studies should be provided and research gaps must be identified
- Methodology: Data and study period must be recent and justifications for selecting study periods, sample size, tools and techniques used should be given
- Result/Analysis: These should be convincing and also state whether analysis /result/ findings support/reject the hypothesizes
- Conclusion: Should contain the essence of the research paper
- Reference: The paper should contain full bibliographical details a journal titles should not be abbreviated. For within text citations, author’s last name should be followed by publications, all in round brackets, e.g. (Fox, 1994). At the end of the paper, there should be reference list in alphabetical order in APA (6th ed.) format
CONFERENCE SUB-THEMES
HUMAN RESOURCE MANAGEMENT
HR and Augmented Reality
HR Analytics
Cloud Recruitment
Employee Engagement
Talent Management
Re-engineering Work Process
Contingent Workforce
Social Media and HR
HR and Artificial Intelligence
Blockchain Technology in HR Diversity Inclusion
Global Partnership and HR Practices
Diversity Empowerment
HR and Future of Work
Collaboration and Collective Intelligence
Spirituality and Leadership
HRM in VUCA Environment
Workplace Ethics
HR in 21st Century
Role of HR in Gig- Economy
MARKETING MANAGEMENT
Neuro Marketing
Responsible Marketing
Customer Life Time Value(LTV)
Digital Marketing
Marketing to Millennials and Gen Z
Big Data, Analytics and Marketing
Integrated Marketing Communication
Search Engine
E- Branding and Sensory Marketing
CRM in Digital Era
Service Innovation and Management
Web Analytics
Social Media Marketing
Recent trends in Marketing
FINANCIAL MANAGEMENT
Electronic Finance and crime
Financing decisions of Banks
Corporate finance and government
Financial system development
CHIEF PATRONS
Mr. B L Goyal, Chairman, GIBS
Mr. Ritesh Goyal, MD, GIBS
PATRONS
Mr. Hari Prakash Karcherla, Sr. Director, GIBS
Dr K Aparna Rao, Director, GIBS
ORGANIZING SECRETARIES
Dr Tejas B Vyas, Associate Professor, GIBS
Prof. Lakshmi R B, HOD – PGDM, GIBS
ORGANIZING COMMITTEE
Prof. Sowmya M, COE, GIBS
Prof. Girish Babu, HOD UG, GIBS
ADVISORY COMMITTEE
Dr. Gajendra Naidu, Prof & Head, Faculty of Commerce and Business, Gaborone University College, Gaborone, Botswana-Africa
Dr. Mukund Sharma, HOD, BNMIT, Bangalore
Dr. Chakarpani Gopal, Professor, MS Ramaiah, Bangalore
Dr. Uma Shreedhar, Professor, Jain Univeristy, Bangalore

REGISTRATION FEE
Students – Rs. 500/-
Research Scholars – Rs. 1000/-
Academics & Industry Professionals – Rs. 1500/-