PGDM in Digital Marketing – Programme Eligibility, Programme Highlight, Course Content, Selection Process

Programme Eligibility of PGDM(MBA) in Digital Marketing in Bangalore:

To be eligible for the PGDM(MBA) in Digital Marketing program, candidates must have a bachelor’s degree from a recognized university with a minimum of 50% marks. Additionally, candidates may have to appear for entrance exams like CAT, MAT, XAT, or CMAT.

PGDM in Digital Marketing Course with AICTE Approved: Highlights

• Course Name: Post Graduate Diploma in Digital Marketing
• Short Name: PGDM in DM
• Course Level: Post Graduate
• Course Type: Diploma
• Course Degree: Post Graduate Diploma in Management
• Specialization: Digital Marketing
• Course Duration: 2 years
• Internship: Mandatory
• Course Mode: Full Time
• Examination Type: Semester Pattern
• Eligibility: Graduate Degree
• Admission Process: Merit-Based, Entrance exam scores

Course Content of PGDM(MBA) in Digital Marketing in Bangalore:

The course content of PGDM(MBA) in Digital Marketing includes a wide range of subjects that cover various aspects of digital marketing. The curriculum is designed to provide students with a comprehensive understanding of digital marketing and its applications. Some of the major subjects covered in the program include:

• Digital Marketing Strategy: This subject focuses on developing a digital marketing strategy that aligns with the overall business objectives of an organization. Students learn how to identify target audiences, create messaging, and select the appropriate channels for digital marketing campaigns.
• Web Analytics: Web analytics involves the measurement, collection, analysis, and reporting of web data. This subject teaches students how to track and analyze website traffic, user behavior’s, and other metrics to optimize digital marketing campaigns.
• E-commerce: This subject covers the basics of online business and e-commerce. Students learn how to create an e-commerce website, manage online transactions, and implement digital marketing strategies to drive sales.
• Mobile Marketing: This subject teaches students how to design and implement mobile marketing campaigns that target mobile device users. Students learn about mobile-specific marketing channels such as SMS, push notifications, and in-app advertising.
• Search Engine Optimization (SEO): SEO is the practice of increasing the quantity and quality of website traffic by improving the visibility of a website or a web page in a search engine’s organic results. This subject covers the basics of SEO, including keyword research, on-page optimization, and link building.
• Social Media Marketing: Social media marketing is the practice of promoting a brand or product on social media platforms. This subject teaches students how to create engaging content, build a social media following, and measure the effectiveness of social media campaigns.
• Email Marketing: Email marketing involves sending commercial messages to a group of people using email. This subject teaches students how to create effective email campaigns that generate leads, build relationships, and increase sales.

In addition to these subjects, PGDM(MBA) in Digital Marketing programs also offer practical projects and internships to provide students with hands-on experience in the digital marketing industry.

Selection Process of Top PGDM(MBA) in Digital Marketing College in Bangalore:

The selection process for PGDM(MBA) in Digital Marketing in Bangalore varies from college to college, but generally at GIBS Business School, the following steps are involved:

• Entrance Exam: Candidates are required to appear for a common entrance exam such as CAT, MAT, XAT, CMAT, or GMAT. The exam tests the candidate’s aptitude in areas such as quantitative ability, verbal ability, logical reasoning, and data interpretation.
• Group Discussion: Candidates who clear the entrance exam are invited for a group discussion (GD) round. In the GD round, candidates are divided into small groups and given a topic to discuss. The group’s performance is evaluated based on their communication skills, problem-solving abilities, and team coordination.
• Personal Interview: Candidates who clear the GD round are invited for a personal interview (PI). The PI round assesses the candidate’s personality traits, work experience (if any), and academic background. The panel asks questions related to the candidate’s area of interest, career goals, and industry knowledge.
• Work Experience and Academic Records: Candidates with prior work experience and a good academic record are given preference during the selection process.
• Final Merit List: After evaluating the candidate’s performance in the entrance exam, GD, PI, work experience, and academic record, the institute prepares a final merit list. The candidates who make it to the merit list are offered admission to the PGDM(MBA) in Digital Marketing program.

It is important to note that the selection process may vary from institute to institute, and candidates are advised to check the admission criteria of the institute they wish to apply to.

PGDM(MBA) in Digital Marketing: Career Opportunities:

After completing PGDM(MBA) in Digital Marketing, students can pursue various job roles such as Digital Marketing Manager, Social Media Manager, SEO Analyst, Email Marketing Specialist, and E-commerce Manager. They can also work in various industries such as E-commerce, IT, Advertising, and Media.

Why is GIBS Business School the Best PGDM College for Digital Marketing in Bangalore?

GIBS Business School is considered one of the best PGDM colleges for Digital Marketing in Bangalore due to the following reasons:

• Curriculum: GIBS Business School’s PGDM program in Digital Marketing has a curriculum that is constantly updated to keep up with the ever-changing digital marketing industry. The program covers topics such as social media marketing, search engine optimization, web analytics, e-commerce, and mobile marketing.
• Experienced Faculty: The faculty members at GIBS Business School have years of experience in the digital marketing industry, which enables them to impart practical knowledge to students. The faculty members also use case studies, live projects, and simulations to provide hands-on learning experiences.
• Industry Exposure: GIBS Business School has tie-ups with various digital marketing agencies and e-commerce companies, which provides students with exposure to the industry. The institute also conducts guest lectures and workshops by industry experts, which helps students stay updated with the latest trends and practices in the industry.
• Infrastructure: GIBS Business School has state-of-the-art infrastructure, including a well-equipped computer lab, a digital library, and a dedicated Wi-Fi network. The institute also has a modern campus that provides a conducive learning environment.
• Placement Opportunities: GIBS Business School has a dedicated placement cell that provides placement assistance to students. The institute has tie-ups with various companies in the digital marketing industry, which enables students to secure job offers even before completing the program. The institute also provides career counselling and guidance to students to help them achieve their career goals.

Overall, GIBS Business School’s PGDM program in Digital Marketing provides students with a comprehensive understanding of the digital marketing industry and equips them with the necessary skills to excel in their careers.

FAQ in PGDM(MBA) in Digital Marketing:

Q) What are common entrance exams for PGDM(MBA) in Digital Marketing?

Common entrance exams for PGDM(MBA) in Digital Marketing include CAT, MAT, XAT, and CMAT.

Q) What is the scope of PGDM(MBA) in Digital Marketing?

The scope of PGDM(MBA) in Digital Marketing is vast as it opens up various job opportunities in industries such as IT, Advertising, E-commerce, and Media.

Q) How can one pursue a PGDM(MBA) in Digital Marketing in Bangalore?

To pursue a PGDM(MBA) in Digital Marketing in Bangalore, one must have a bachelor’s degree from a recognized university with a minimum of 50% marks. Additionally, candidates may have to appear for entrance exams like CAT, MAT, XAT, or CMAT.

Q) What are the job profiles after PGDM(MBA) in Digital Marketing?

The job profiles after PGDM(MBA) in Digital Marketing include Digital Marketing Manager, Social Media Manager, SEO Analyst, Email Marketing Specialist, and E-commerce Manager.

Q) What are the employment areas after completing a PGDM(MBA) in Digital Marketing Management?

The employment areas after completing a PGDM(MBA) in Digital Marketing Management include E-commerce, IT, Advertising, and Media.

Q) What is the highest salary after completing a degree in PGDM(MBA) in Digital Marketing in Bangalore?

The highest salary after completing a degree in PGDM(MBA) in Digital Marketing in Bangalore depends on various factors such as the candidate’s skills, experience, and the organization they work for.

Q) Who are the top recruiters for PGDM(MBA) in Digital Marketing in Bangalore?

The top recruiters for PGDM(MBA) in Digital Marketing in Bangalore include companies such as Google, Amazon, Flipkart, Accenture, Wipro, and TCS.

In conclusion, PGDM(MBA) in Digital Marketing is an excellent career choice for those who want to pursue a career in the digital marketing industry. The program equips students with the necessary skills and knowledge to succeed in this field. GIBS Business School is one of the best colleges for PGDM(MBA) in Digital Marketing in Bangalore, offering students a well-rounded education and practical experience to excel in their careers.