PGDM in Marketing Management
College in Bangalore
PGDM in Marketing Management Bangalore – Introduction
A PGDM (Post Graduate Diploma in Management) in Marketing Management program is a specialized course of study that focuses on the principles and practices of marketing management. The program is designed to provide students with a comprehensive understanding of the marketing field, including consumer behavior, market research, branding, product development, and marketing communications. This program is designed to develop skills in strategic marketing, consumer insights, and marketing analytics to create, implement, and evaluate marketing strategies. Students will also learn about digital marketing, e-commerce, and sales management. The program is typically delivered by GIBS Business School Bangalore, which are autonomous Institutions, affiliated with bangalore university, and usually have industry-experienced faculty, and industry-specific coursework. Graduates of the program will be well-equipped to pursue a career in marketing, advertising, or related fields.
PGDM in Marketing Management -Programme Eligibility, Programme Highlight, Course Content, Selection Process
Programme Eligibility of PGDM in Marketing Management in Bangalore
The eligibility criteria for a PGDM in Marketing Management program may vary depending on the institution or college offering the program. However, generally, the following criteria are considered:
- A bachelor’s degree in any discipline from a recognized university.
- A minimum of 50% marks in the qualifying degree.
- Some institutions may also require the candidate to have work experience.
- Clearance of entrance examination such as CAT, XAT, MAT, GMAT, etc
- Some institutions also conduct Group Discussion (GD) or Personal Interview (PI) as part of the selection process.
It’s advisable to check the specific eligibility criteria of the institution where you wish to apply, as they may have additional requirements.
Programme Highlights of PGDM in Marketing Management with AICTE Approved
- Course Name: Post Graduate Diploma in Marketing Management
- Short Name: PGDM in MM
- Course Level: Post Graduate
- Course Type: Diploma
- Course Degree: Post Graduate Diploma in Management
- Specialization: Marketing Management
- Course Duration: 2 years
- Internship: Mandatory
- Course Mode: Full Time
- Examination Type: Semester Pattern
- Eligibility: Graduate Degree
- Admission Process: merit-based, Entrance exam scores
Course Content of PGDM in Marketing Management College
A PGDM in Marketing Management program typically covers a wide range of courses, which may include the following:
- Fundamentals of Marketing: Introduction to marketing management, marketing research, consumer behavior, and market segmentation.
- Product and Brand Management: Product development, branding, and brand management.
- Marketing Communications: Advertising, public relations, personal selling, and sales promotion.
- Digital Marketing: Social media marketing, search engine optimization, e-commerce, and online advertising.
- Sales and Distribution Management: Sales forecasting, sales planning, and channel management.
- Services Marketing: Services marketing concepts, customer service, and relationship management.
- Marketing Analytics: Data analysis and interpretation, market research methods, and quantitative techniques.
- International Marketing: Understanding global marketing, international trade, and cultural issues in marketing.
- Strategic Marketing: Strategic planning, implementation, and control.
- Specialization: Specialization in areas like digital marketing, sales and distribution, services marketing, branding and advertising, etc.
- Industry-specific project: A project that allows students to apply their knowledge and skills to a real-world problem or situation.
- Internship: Many programs include an internship component to provide students with practical, hands-on experience in the field.
It’s worth noting that the course content and names may vary depending on the institution, some may have different or additional courses, or have different names for the same course.
Selection Process of PGDM in Marketing Management College in Bangalore
The selection process for a PGDM in Marketing Management program may vary depending on the institution offering the program. However, generally, the following steps are included in the selection process:
- Application: Candidates must submit an application form, including their educational qualifications and work experience, if any.
- Entrance examination: Candidates must clear an entrance examination such as CAT, XAT, MAT, GMAT, etc.
- Shortlisting: Based on the scores of the entrance examination, a shortlist of candidates is prepared.
- Group Discussion (GD) and Personal Interview (PI): Some institutions may conduct a GD and/or PI as part of the selection process.
- Final selection: The final selection of candidates is based on their performance in the entrance examination, GD, and/or PI.
- Merit list: A merit list is prepared based on the final selection and the candidates are offered admission.
It’s advisable to check the specific selection criteria of the institution where you wish to apply, as they may have additional requirements such as work experience, or may have a different weightage for different steps of the selection process.
Why is GIBS the Best PGDM College for Marketing Management Programme in Bangalore?
GIBS Business School (GIBS) is considered one of the best PGDM colleges for Marketing Management in Bangalore for several reasons. Some of the key factors that contribute to its reputation are:
- Faculty: GIBS Bangalore has a team of highly experienced and qualified faculty members who are experts in their respective fields and have industry experience.
- Curriculum: The PGDM Marketing Management program at GIBS is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum is regularly updated to keep up with the latest trends and developments in the field.
- Industry Connections: GIBS has a strong network of industry partners and alumni, which provides students with opportunities to gain practical experience and make valuable connections.
- Infrastructure: The campus is well-equipped with state-of-the-art facilities, including a library, computer labs, and auditorium, which provide students with a conducive learning environment.
- Placement: The institute has a good track record of placing its students in top companies with good packages.
- Accreditation: The institute is accredited by various national and international bodies like AACSB, AMBA, NBA, etc
All these factors make GIBS Business School one of the best PGDM colleges for Marketing Management in Bangalore.
Frequently Asked Questions
Q)What are the career options after PGDM in Marketing Management Course?
There are many career options available to graduates of a PGDM in Marketing Management program. Some of the most popular include:
- Marketing Manager: A marketing manager is responsible for developing and implementing marketing strategies to promote a company’s products or services. They typically work in teams and may manage a group of marketing professionals.
- Brand Manager: A brand manager is responsible for managing and promoting a specific brand or product. They may develop marketing campaigns and conduct market research to understand consumer preferences.
- Product Manager: Product managers are responsible for managing all aspects of a product, including its development, marketing, and sales. They may work with cross-functional teams to bring new products to market.
- Digital Marketing Manager: A digital marketing manager is responsible for creating and implementing digital marketing strategies to promote a company’s products or services. They typically work with teams of designers, developers, and content creators to create digital campaigns.
- Advertising Manager: Advertising managers are responsible for creating and executing advertising campaigns to promote a company’s products or services. They may work with creative teams to develop advertising concepts and then manage the production of the ads.
- Sales Manager: Sales managers are responsible for leading a team of sales professionals to achieve sales targets. They may also be responsible for developing sales strategies and managing customer relationships.
- Market Research Analyst: Market research analysts conduct research to understand consumer preferences and market trends. They may use this information to inform business decisions and develop marketing strategies.
- Public Relations Manager: Public relations managers are responsible for managing a company’s reputation and relationships with the public. They may develop and execute public relations strategies to promote a company’s image and respond to any negative publicity.
These are some of the common career options available to graduates of a PGDM in Marketing Management program, but there are many other opportunities available as well.
Q) What is the starting salary after PGDM in Marketing Management?
The starting salary after a PGDM in Marketing Management can vary depending on a number of factors such as the individual’s qualifications, experience, location, and the industry they are working in. However, generally, graduates of a PGDM in Business Management program can expect a starting salary in the range of 5-8 Lakhs per annum in India. This can vary depending on the school, the type of organization, and the individual’s qualifications and skills. Graduates of top-ranked business schools may be offered higher starting salaries, while those who have relevant work experience or specialized skills may also command higher salaries. It is also worth noting that the salary can vary depending on the specialization the student has taken, for example, students who have specialized in finance may have a higher starting salary than those who specialized in marketing.
Q) Can Arts students study PGDM in Marketing Management?
Yes, Arts students can study PGDM in Business Management. A PGDM in Business Management is a postgraduate level program that provides students with a comprehensive understanding of business and management principles. While a background in business or management is beneficial, it is not necessarily a requirement for the program. Arts students who have an interest in business management can pursue a PGDM in Business Management. Many top business schools like GIBS Bangalore offer foundation courses to help students with non-business background to catch up with the curriculum. It is important to note that while having a background in business or management is not necessary, it may be beneficial as it can help students to better understand the concepts and techniques covered in the program. It is always good to check the specific admission criteria of the institution where you wish to apply.
It’s worth noting that in addition to the technical skills, business management also require soft skills like strong problem solving and critical thinking abilities, communication and presentation skills, and the ability to work in a team. Arts students who have developed these skills and have an interest in business management can definitely pursue a PGDM in Business Management from Bangalore.
Q)Which Score are accepted for Admission of PGDM in Marketing Management in Bangalore?
The scores accepted for admission for a PGDM in Business Management program in Bangalore may vary depending on the institution offering the program. However, generally, the following scores are accepted:
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- MAT (Management Aptitude Test)
- CMAT (Common Management Aptitude Test)
- GMAT (Graduate Management Aptitude Test)
- ATMA (AIMS Test for Management Admissions)
Some institutions may also accept scores from other entrance examinations such as NMAT, SNAP, IBSAT, etc.
It’s advisable to check the specific scores accepted by the institution where you wish to apply, as they may have additional requirements or accept scores from other entrance examinations. Some institutions also conduct their own admission test or may give weightage to the scores of entrance exams along with the academic performance and work experience of the candidate.
Q)What is the estimated cost of the PGDM in Marketing Management program?
Specific details of the course fee can be had from Admissions Counsellor.or else or You can check the official website of the Global Institute of Business Studies (GIBS) or contact their admissions office for the most up-to-date and accurate information on the cost of the PGDM in Marketing Management program in Bangalore.
Q)Which bodies recognize GIBS Bangalore Diploma?
All India Council for Technical Education (AICTE), Ministry of HRD, and Government of India have approved the Post Graduate Diploma in Management offered by GIBS. The details can be found in the official web site www.gibs.edu.in.
Q)How is a PGDM course different from an MBA course?
A PGDM (Post Graduate Diploma in Management) is a diploma program, while an MBA (Master of Business Administration) is a degree program. In terms of curriculum, both programs cover similar subjects, but an MBA is typically more structured and follows a set course of study. PGDM programs, on the other hand, are often more flexible and allow students to tailor their coursework to their specific interests. In India, PGDM programs are typically offered by autonomous business schools, while MBA programs are offered by universities. In terms of recognition, MBA is a degree program and is recognized by UGC while PGDM program is recognized by AICTE. In Bangalore, there are many top bschool that offer PGDM courses such as Indian Institute of Management Bangalore (IIMB), GIBS Bangalore etc.
What makes GIBS different?
Top B-school in a top location
A qualification that will open doors
Exceptional student support
Unforgettable student experience
Access to academics with real business experience